Streams of Content, Limited Attention: The Flow of Information through Social Media (EDUCAUSE Review) | EDUCAUSE

http://www.educause.edu/EDUCAUSE+Review/EDUCAUSEReviewMagazineVolume45/StreamsofContentLimitedAttenti/213923

anyone can get content to anyone else. With the barriers to distribution collapsing, what matters is not the act of distribution, but the act of consumption. Thus, the power is no longer in the hands of those who control the channels of distribution; the power is now in the hands of those who control the limited resource of attention
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