Design and storytelling- Duarte

From the author of Slideology, Story has played a significant role in all cultures but its adoption into professional cultures has been painfully slow. That’s because it’s easier to present a report instead of a well-crafted presentation that incorporates stories.


Presentations are the most persuasive tool available to us in business yet we squander them. This video explains some of the structural differences between a report (what most presentations are) and a story.

http://blog.duarte.com/2010/09/engage-through-storytelling/

– Posted using BlogPress from my iPad

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