From the author of Slideology, Story has played a significant role in all cultures but its adoption into professional cultures has been painfully slow. That’s because it’s easier to present a report instead of a well-crafted presentation that incorporates stories.
Presentations are the most persuasive tool available to us in business yet we squander them. This video explains some of the structural differences between a report (what most presentations are) and a story.
– Posted using BlogPress from my iPad